Thursday, September 10, 2009

Microsoft Brings the Cute But Will Windows 7 Really Bring the Happy?

I'm very pleased with Windows 7 and I have it on most of my home computers. But as the release of Microsoft's latest OS draws near I can't help but feel this impending sense that Microsoft will somehow screw things up ruin Windows 7. Well, Microsoft must have sensed my concern because they've deployed one of the cute kids from an earlier ad campaign to calm my fears.

You have to hand it to Microsoft, no one uses cute kids to peddle their wares better. The kid is adorable and I get a huge shock when she starts playing a video she's created mashing up the positive reviews which Windows 7 has received with pictures of bunnies and unicorns and Europe's Final Countdown. I've always loved that song—so much so that I use it as my ringtone—and I'm fascinated by the way it's used by the media. Arrested Development used it to great effect during GOB's magic act. And now Microsoft is using to juxtapose extreme cuteness with the idea of happy future using Microsoft software. Watching this ad is downright addictive.

I'm impressed. And a little terrified.

No comments: