You have to hand it to Microsoft, no one uses cute kids to peddle their wares better. The kid is adorable and I get a huge shock when she starts playing a video she's created mashing up the positive reviews which Windows 7 has received with pictures of bunnies and unicorns and Europe's Final Countdown. I've always loved that song—so much so that I use it as my ringtone—and I'm fascinated by the way it's used by the media. Arrested Development used it to great effect during GOB's magic act. And now Microsoft is using to juxtapose extreme cuteness with the idea of happy future using Microsoft software. Watching this ad is downright addictive.
I'm impressed. And a little terrified.