Yahoo Thinks it's Still 1998

Gizmodo posted recent Yahoo ad where they take aim at Google: Yahoo Bitch Slaps Google In $85 Million Ad Campaign - Yahoo vs google - Gizmodo. I found the ad to be very striking but perhaps not in a way that bodes well for Yahoo. The thing that struck me was how retro it felt. Yahoo is basically promoting itself as a "web portal" even if the words never appear in their commercial. And for good reason, web portals were wiped out in the early 2000s by the bursting of the Dotcom bubble and by a new search engine called "Google."

Portals were all the rage in the mid to late 90s. They were huge, bloated pages that expected you to slog through tons of ads and links just to type in a few search terms. The result was huge, slow loading home pages at a time when most people still connected to the Internet through relatively slow dial-up modems. But they had "everything you need in one place"—never mind that if all you want is one thing, you'll have to wait for everything else to load and put up with numerous distractions.

And now Yahoo is for all intents and purposes trying to bring the concept back. The truth is that they never really abandoned the concept. When Yahoo started out it was more of a directory of websites than a real search engine. And they've stayed true to that concept even as the rest of the Internet abandoned it.

The bottom line is which page looks cleaner and easier to use?

This one?


Or this one?

Good luck Yahoo. I hope this turns out better for you than it did for these guys.

So We Meet Again Yahoo!

I like to play around with different browsers. Yahoo! Mail doesn't like that. Currently I'm playing around with the new Firefox 3.5 Beta, which for some reason was named "Shiretoko" by Mozilla, when I try to read my email. And Yahoo! Mail blocks me. This isn't the first time something like this has happened. Yahoo! Mail lets certain versions of Opera log on and then sends them into a constant redirect loop when you try to access your inbox. Yahoo! Mail also complains that the 1024x600 resolution on my Acer netbook is too low.

Ironically enough, the error screen that Yahoo! Mail throws up at me lists the browsers that it supports and one of them is Firefox 2.0.0.1 or higher. Guess what Yahoo, Shiretoko is Firefox 3.5. That makes it Firefox 2.0.0.1 or higher. Your own splash screen is locking me out of Yahoo! Mail even though I'm using a browser which technically is on your list of supported browsers. Another irony? Chrome which is not in Yahoo's list works just fine with Yahoo Mail!

Granted, Yahoo! Mail does let you go to its "classic" mail page but it's nowhere near as nice as the one that they are locking down so zealously. I have been using Shiretoko on a spare laptop for about a week and I haven't had a single crash. Google applications like GMail and Google Reader work just fine with it and I suspect that Yahoo! Mail would work just fine with it too. Yahoo! needs to get its act together or it will continue to fall behind Google in terms of web app functionality.